Services designed to help you expand smarter.

Cross-Cultural Business Planning Support
Practical preparation for long-term success in Japan or the U.S.
For brands preparing for serious entry into a new market, we offer tailored strategic planning that goes beyond first impressions. This session covers relationship-building, buyer expectations, communication tone, and key cultural nuances—plus feedback on your existing materials. Ideal for brands getting ready for trade events, outreach campaigns, or distributor conversations with confidence.


Cultural Communication Refinement & Brand Voice Alignment
Ensure consistency and cultural sensitivity across your messaging.
This service helps you refine your brand's tone, expressions, and visual presentation to ensure clear, culturally attuned communication across products and platforms. We provide in-depth feedback and recommendations to help align your storytelling with market expectations, whether you're expanding into Japan, the U.S., or both.
Mini Market Snapshot
Quick insights to support your market approach.
Receive a focused report highlighting key consumer trends, price positioning, competitor activity, and retail channel options for your product category. This snapshot is designed for early-stage planning, pitch preparation, or validation before entering a new market, saving time and helping you make more informed decisions.


Tradeshow Preparation & Buyer Engagement Support
Present with clarity and connect more effectively.
We help you get ready for upcoming trade shows or B2B meetings with culturally relevant presentation strategies, material reviews, and pitch practice in English or Japanese. Whether you're exhibiting or attending, this service equips you to approach buyers with confidence and clarity—online or in person.
Brand & Product Sourcing Coordination
Curated sourcing and buying support across Japan and the U.S.
We assist buyers, retailers, and creative directors in sourcing distinctive brands and products through trade shows or direct discovery. From booth visits to interpretation and logistics coordination, we offer hands-on support to help you navigate sourcing trips with clarity and efficiency.


Retail & Distribution Referral Support (By Invitation)
Curated introductions based on trust and market fit.
We selectively connect brands to our trusted network of buyers, agents, and distributors based on alignment with local market needs and our experience. This service is offered by invitation only, typically after working together on other services. If there's strong potential, we're happy to facilitate warm introductions to help you grow.
Proudly Distributing Global Brands in Japan

SwaddleDesigns was founded in 2002 by Lynette Damir, RN. She combined medical expertise with design to create the Ultimate Swaddling Blanket. Each blanket includes easy-to-follow instructions, making swaddling simpler for new parents. Loved for quality, versatility, and value, their multi-use blankets go far beyond swaddling.

FlapJack Kids creates fun, high-quality accessories for little ones, including reversible winter hats, matching mittens, bibs, and more. Their sun hats offer UPF 50+ protection, blocking 99.9% of the sun’s rays to help keep kids safe. Now available in over 2,500 stores worldwide, their products are designed to delight both kids and parents.

ZOOCCHINI® is a family-owned international brand creating fun, functional, and affordable infant and toddler products. These are inspired by animals, nature, and vibrant colors. Their products are loved in 23 countries and by over 1,600 retailers worldwide. All items are free of BPA, Phthalates, and Lead, meeting safety standards in the US, Canada, and EU.
Our Portfolio
Crossing cultures is hard. But we're here to make it way easier.
MARKET TO JAPAN is a cross-cultural marketing and support firm founded in Seattle in 2004. We specialize in international business strategy and help ideas, brands, and products move across cultures between Japan and the United States. We focus on small and medium-sized companies in the lifestyle and consumer goods space.
Whether you’re a U.S. company exploring the Japanese market, a Japanese brand entering the U.S., or a Japanese entrepreneur starting a business in the U.S., we provide strategic market entry support grounded in real-world experience. Having worked on both sides of the Pacific, we understand the nuances behind cultural differences, and we build partnerships that go far beyond language.

Our Story
I started MARKET TO JAPAN after experiencing firsthand how difficult it can be for small brands to expand across borders, especially between Japan and the U.S.
Having worked in both countries across sales, marketing, and business development, I saw the unique challenges of adapting products and messaging for different markets.
Cross-border expansion is never just about translation—it involves understanding business etiquette and practices, consumer habits, pricing systems, and regulatory frameworks shaped by each country’s unique culture and structure.
That’s why I founded MARKET TO JAPAN: to help others enter new markets with practical insight and lived experience.
Over time, what began as a solo venture has grown into a team effort shaped by changing times, shared values, and lessons learned along the way.
Today, we offer flexible, grounded support for brands with cross-border ambitions.
We’re here to help you navigate with clarity and confidence.
Our ultimate goal? Helping these businesses thrive and making everyday life a little better for the people they serve.
— Sachiko Akahori Miller, Founder
What Our Clients Say
Need Cross-Cultural Marketing and Consulting to Take Your Brand Global?
Bring your brand to life in the U.S. and Japan with strategic market entry support and strategy. Talk to our experts who know what works, what doesn’t, and what to watch out for.